Don't you just love "Big Willie-ism's." Back in the mid-late 90's rap videos had a tendency to all look alike. Actually, most of them still look alike, but I believe that is when it started. Since they came out with Organix in 1993 the Roots have been hip-hop's resident "band" and the Lex Luthor to commercial rap's Superman. "What They Do" was released in 1996 from the group's Illadelph Halflife album. This was the group's biggest hit until 1999's "You Got Me" feat. Erykah Badu and Eve. This video is, in essence, a parody of what rap videos tend to be. All of the elements are here such as half-naked women, champagne, and mansions. But, my favorite is the "Smoove R&B Club Scene" with the fake band members and the Token White Model. This is still a very funny video and a classic song as well. You can currently catch The Roots weeknights on Late Night with Jimmy Fallon on NBC.
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